Hi, I’m Jennifer. I’ve been creative my entire life and earned a degree in graphic design in 1998. As a designer and business owner, I believe that good design has to do more than just look pretty, it has to work in the real world. This portfolio is a collection of the visual identities, packaging, and marketing materials I’ve developed for my own ventures and select projects over the last 10 years. From retail ready packaging to high impact billboards, I focus on clean, intentional design that helps a brand find its voice and stay consistent across every platform.
E-commerce & Product Lines
Packaging & Product Identity
This collection showcases the visual identity and packaging I’ve developed for my own product lines, with designs that live in the real world and are ready for the retail shelf. By combining clean layouts with smart color choices, I ensure every product stays on brand and looks professional from the screen to the customer’s hands.
A clean label design created for a variety of soap types. The plaid borders and typography color match the physical product, creating a cohesive look across the collection while making it easy for customers to identify their favorite bar at a glance.
Retail packaging designed to seamlessly extend the brand’s existing logo and color palette. This project showcases how consistent branding creates a professional experience.
Minimalist jewelry display cards with an organic feel. Designed to compliment handcrafted pieces.
Hospitality & Travel
Editorial & Experience Design
Highlighting print and layout projects developed to enhance the guest experience, this gallery features designs that are both functional and aesthetic. My focus here is on organizing information to ensure every piece is easy to navigate while maintaining a professional look that fits the environment.
A magazine style guest guide for a short term rental. This layout balances essential house rules with local info, using a modern design that fits the personality of the home.
Custom signage for a golf course green. This project focused on clear, readable typography that maintains a professional look in an outdoor environment.
An interactive map for tracking National Park visits. The design features a custom U.S. map with a layout that balances a classic feel with a clean, modern look, making it an easy addition to any home or office.
Marketing & Promotions
Strategic Marketing & Brand Visibility
Covering a wide range of visual tools, these projects focus on keeping my businesses visible and professional across a variety of platforms. From high impact billboards and theater ads to daily essentials like rack cards and gift vouchers, every piece is designed to grab attention and provide clear information. My goal is to create a brand voice that works at any scale, ensuring the message stays consistent whether it’s on a large display or a hand held card.
A multi page informational guide showcasing various workspace options. The layout focuses on organized navigation, using a consistent structure to walk potential members through the different office tiers offered.
High impact outdoor signage designed for maximum visibility. This billboard shows how to scale a brand’s message for large format while keeping the layout simple enough to be read by passing traffic at a glance.
The most basic and essential brand touch point. I focus on clean typography and intentional use of space to ensure the card feels professional and represents the quality of the business.
A 15 second motion ad designed for theater screens. This project required a focus on timing and high contrast visuals to ensure the brand message was delivered clearly by the audience in a short window of time.
A bold, color driven brochure highlighting the versatility of a professional photo studio. I used high energy colors and a three panel layout to showcase the different ways the space can be utilized by creators.
Event based signage created to stand out in a busy environment. These layouts use bold headlines and clear branding to ensure the message is seen from a distance.
A pair of seasonal vouchers designed for a photo studio and coworking space. While both maintain a consistent holiday theme, I used distinct color palettes to differentiate the two services, making it easy for customers to tell them apart while keeping the overall brand look cohesive.
A versatile marketing piece for local distribution. This design balances eye catching imagery with a clear hierarchy of information, making it easy for potential customers to grab and scan for key details.
Digital Ads & Content
Social Media & Online Presence
Featured here are the digital assets I’ve created to maintain a strong online presence for my brands. The following work highlights how I adapt brand identities for the screen ensuring that every image is optimized for engagement while staying consistent with the physical products and spaces they represent.
A set of multi platform digital ads designed to promote a coworking environment. This suite shows how a single message can be adapted across three different sizes while maintaining a unified look.
A series of digital ads focused on the podcast studio. I created three distinct ad sizes that maintain a consistent visual identity to reach creators across various web placements.
A custom cover photo for a vendor market event. This layout was designed specifically for Facebook’s dimensions, ensuring that all key event details remain visible and well-framed on both desktop and mobile screens.
A cohesive three image layout designed for the Instagram grid. When viewed together, these individual posts form one large, seamless image.
Slide deck design for a presentation. This project focused on creating a layout that keeps the audience engaged while making complex information easy to follow during a live session.
A four image educational carousel for Instagram. I designed this set to encourage swiping, using a consistent layout and color palette to tell a short story and provide value to the viewer in a scrollable format.
websites
Let’s Connect
While I’m usually busy running my own brands, I love connecting with other creators and business owners. Occasionally I take on new projects that catch my eye. If you have a project in mind or just want to talk shop, feel free to reach out.
